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Lunar Perspectives

The Facts About Opinions

I saw a great bumper sticker the other day that said “Don’t believe everything you think.” How great is that?

Here’s a fact for you: OPINIONS ARE NOT FACTS.

Webster defines opinions as: “Views or judgments formed about something, not necessarily based on fact or knowledge.”

So why do so many people get upset if they disagree with you? We live in such a culture of entitlement, over time I’ve come to notice that even the humblest of opinions has become something people feel they have a right to fight over, rather than listen to, think about, and maybe even learn from.

Everything you read in these posts is based on opinions, not (necessarily) to be confused with hard cold (evidence-based) facts. Note that they’re called “Lunar Perspectives,” not “Lunar Facts” (which would be a very confusing name since then you would then have every right to expect some actual quantitative data about the moon.) Since I am prone to hyperbole it might take a while for me to come around to how my point relates specifically to branding or design, but I (probably) will.

I’ve always had strong opinions. That doesn’t mean I think I am right… it just means that I generally prefer the way I view things. While it’s always nice to have your opinions validated, I don’t expect others to agree, let alone to act as I do. I love a spirited discussion – you know – where two people disagree but still see it as a healthy, productive activity. Alas, the few people I know who still value, and aren’t afraid of, a good debate and don’t get their panties in a twist if you aren’t in lock step with them is on the wane. Open mindedness is becoming a lost (are you listening, Congress?) art , as well as a real shame.

In my opinion, if everyone understood and respected the difference between opinions and facts, it would be a better – or at least a good deal less contentious – world.

And that’s a fact.

If you’d like to have a conversation that’s full of both (professional) opinions and facts – give us a call at 415-648-9101, or email us at

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