Corporate logo + logotype

BabyCenter is the #1 pregnancy and parenting web and mobile destination in the world, reaching more than 34 million mothers globally.

The stylized tree that forms the basis for the BabyCenter logo has simple, elementary shapes and cheerful colors to appeal to their core audience, while also communicating nature, nurture and growth.
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Home page

Facebook page

Graphics standards Stylesite

Stylesite Usage page

Downloadable artwork

Stylesite downloads chart indicating file naming and access to all downloadable artwork

Company wordmark

Calypso Imaging is a South Bay company specializing in large scale and custom color reproduction services. The Calypso logo plays off the name by utilizing a jumble of interesting typefaces and colors to project a reggae-inspired visual personality.
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Logo adaptations

"Carmen Miranda"-like adaptations of the main logotype were created as a fun way to promote the company and name.
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Services brochure

Company brochure and price list, featuring bold images of fruit to showcase the company's color reproduction services

Promotional postcard

Custom-diecut direct mail postcard announcing an event

Corporate logotype

Hiemstra Product Design's innovative designs have an unmistakable human element and superior functionality.

The new identity needed to reflect those same qualities, so the resulting logotype is a series of custom-drawn letterforms carry clean lines and simple elements to reflect the company's design aesthetic.

Corporate logotype + tagline

"hiQual" service logo

Promotional materials

Hiemstra stationery system, folder and promotional materials

Postcard / announcement

Postcard announcing the addition of a clean room system, allowing the company to offer concept-to-completion services – all "under one roof."

Promotiopal [ostcard

Postcard promoting the more than 85 medical devices developed by the company

Trade show booth graphic

Website home page

Website page

Online project form

Corporate wordmark

Neodyne Bioscience develops tissue repair devices to minimize scar formation, restoring both optimal function and aesthetic appearance.

The Neodyne wordmark reflects the healing action of the company's innovative premier product.
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Before + After

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Business card

Medical device company business card

Website home page

Corporate wordmark

This innovative company offers online tools for website management. Since their product and service offering is broad, the logo features a character designed to reflect the speed, alacrity and "A to Z' nature of the company.

Stationery system

Website home page

Product symbol + logotype

Review Manager is a service offered by Mann Consulting, a premier IT firm in the Bay Area. The site facilitates online meeting and project review via a proprietary software interface. The Review manager logo is represented as a graphic "eye" with cyclic arrows representing the flow of information.
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Product symbol + logotype

Product symbol + logotype for an on line meeting and project review service

Web interface

Corporate wordmark

Based in Mesa, AZ, Ulthera offers the only non-invasive procedure FDA-cleared to lift skin on the neck, brow, and under the chin. The much-sought after procedure uses trusted ultrasound for natural yet noticeable results.

StudioMoon developed a comprehensive identity and naming system for the company, product and procedure prior to launch, as well as all promotional materials/vehicles targeting both physician and consumer audiences..
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Before + After

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Wordmark + corporate tagline

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Wordmark + consumer tagline

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Product name+ logotype

Name and logotype for their revolutionary new category of therapy: Ultherapy
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Product name + wordmark

Name and wordmark for their proprietary see-and-treat technology, "DeepSEE"
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Trade show booth

Trade show booth

Pop-up trade show booth

Equipment + software graphics

Application of identity to equipment and system interface graphics

Equipment graphics + color system

Advertising theme + campaign

Ultherapy "Uplifting Autumn" campaign theme and materials

Advertising theme + campaign

Ultherapy "Summer of Love" campaign and materials for physician's offices

PR Poster

Pull-up banner

Trade show before-and-after pop-up banner for special events

B2B advertising

Ultherapy trade advertisement targeted at physicians

Mousepad

Ulthera mousepad, design to also function as a technique training tool

Mousepad

Ulthera mousepad, design to also function as a technique training tool

Trade show booth signing

Facebook page

Web interface - consumer

Web interface - corporate

Microsite home page

"Ready for a Lift" microsite following major TV feature

Consumer website study

Customer portal

Online graphic standards StyleSite

Organization wordmark

Entrepreneur, author, fine artist, OB/GYN and mother, Lissa Rankin, assembled a "pink posse" of concerned women dedicated to supporting each other in every aspect of their lives.

StudioMoon developed the logo, stationery and blog masthead for the associated empowerment movement, "Owning Pink."

Business card

Blog page

Corporate logo + logotype

Based in San Francisco and L.A., Andresen is one of the premier "one-stop shopping" providers of graphic arts services of all kinds. From small printing projects to large scale fulfillment and production programs, Andresen specializes in hard-to-handle, complex projects with a "never say it can't be done" attitude and approach.

The new logo for Andresen SF features a stylized lower case "a" that resembles a print roller on a printing press. The bright orange color was chosen to project the company's confidence and commitment to producing a superior product, on time, and on budget.

Corporate signature + tagline

Corporate logo and tagline: Images / Everything (or "Image is Everything"), reflecting the broad array of services offered by the company, as well as the importance of presenting a strong, consistent image

Folder + stationery materials

Corporate website

http://www.andresensf.com

Organization wordmark

The GaGa Sisterhood is a social network for enthusiastic, creative, caring women who indulge in the joy of being grandmothers.

The new logo for the organization reflects the fun, camraderie, unity and tradition associated with this sisterhood of loving caretakers.

Stationery system

Home page

Online blog + newletter mastheads

Product Logo

This unique name and logo for a high-speed logic board was designed to reflect the California coast culture by mimicking the shape of a surfboard, and the fun and speed associated with the word "boogie."
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Wordmark + spokesperson

Product spokeperson

A "creative nerd" character was developed to become the spokesperson for the product on print and digital materials

Corporate logo + logotype

GO Graphics is a woman-owned and operated print broker business committed to providing quality graphic resources at the most affordable prices available.

The bold GO Graphics logo connotes speed, efficiency and collaboration – essential traits for a successful business in a competitive industry.

Stationery

Business card

Company wordmark

Founded by Peter Douglas, the brother of actor Michael Douglas, Salus Media sought to bring the production values of the movie industry into the healthcare realm via a variety of innovative resources for preventive care and education.

The new logo reflects the comprehensive and holistic approach of the company.

Stationery system

San Francisco's premier provider of puppy training, client education and playtime started small, but with big goals, and blossomed into a thriving business. The SF Puppy Prep logo and identity system features a playful pup and primary school colors.

SF Puppy Prep logo, descriptor and tagline

SF Puppy Prep stationery

SF Puppy Prep flyer

SF Puppy Prep truck decal

SF Puppy Prep home page

SF Puppy Prep online photo gallery

Corporate wordmark

California utility Pacific Gas & Electric Company had used the same logo since Warren Harding was President (1921!) when they decided it was time to update their visual image.

The new PG&E "Spotlight" logo highlights one of the main things the company provides – light – via a strong shaft of light shining down on the ampersand that unites the Gas and Electric divisions of the company.

The new wordmark appears on everything from trucks to manhole covers, and is a bold blue reminder of the energy, warmth and security the company provides to all of Northern California.
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Before + After

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Old PG&E logo

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New PG&E logo

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Business card

Identity introduction poster-front

Introductory Poster to internal audiences, showing the inspiration for the PG&E Spotlight symbol

Identity introduction poster-back

Introductory poster to internal audiences featuring the original PG&E logotype (1932) and the application of the new PG&E Spotlight wordmark to a variety of identity materials, including an I.D. Card, a traffic cone, a customer statement, a business card, a manhole cover and a service truck.

Service truck

Service truck and uniform

Manhole cover

PG&E service truck and uniform

Symbol / icon

Founded in 2000 by Ken Kam, Marketocracy Inc. is a meritocracy – where solid track records mean more than resumés. For Marketocracy members, investing is a passion, one validated by the test of time and consistent, proven returns.

StudioMoon designed a strong new wordmark with an extractable "m" icon for the venture, and created a wide variety of print and digital materials to complement the main identity elements.
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Corporate wordmark

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Stationery system

"Best Investor Tool Kit" brochure

Brochure cover

Team Marketocracy cycling jersey

Team Marketocracy cycling jersey

Home page

Web pages

Banner ads

Company wordmark

Reflect Suncare, Inc. was started by a dentist and avid skiier who knew there was room for a wearable sunscreen product in the market. He was initially interested in targeting the ski and snowboard industry, but StudioMoon felt the product would be of interest to virtually any sports enthusiast and, with proper design, would even be appropriate for casual, everyday use.

The name "Reflect" was created, as well as packaging and print materials.
The company went on to private label its products for major retailers
around the country.
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Before (bottom) + After (top)

Wearable sunscreen product with interchangeable caps and strings

Sunscreen lip balm packaging

Wearable sunscreen product with interchangeable caps and strings

Reflect Sunscreen - product line

Extension of original product identity to other packaging

Sunscreen packaging

Corporate logotype

Zeltiq developed a proprietary technology, CoolSculpting, to help people rid themselves of "muffin tops," "love handles," "belly pooch" and other unwanted fat-related areas of the body. The company favored a personal, handwritten signature for their logo, so StudioMoon created this simple treatment of their uniquely cool name.
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"Seriously Cool" tagline

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"Breeze" product logo

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Symbol studies

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Refined symbol

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Zeltiq ad concept

Zeltiq headline + advertisement

Cutera product name, logo + tagline

The truSculpt system from Cutera represents a breakthrough non-invasive radio frequency technology that brings control and versatility to the heat-based reduction of subcutaneous fat on key areas of the body. The truSculpt name, logo and tagline work together to reflect the nature of the exciting new therapy.

Cutera
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Trade show graphics

Trade show graphics

Trade show postcard

Trade show posters

Aesthetic lasers ad

"Titan" product advertisement

Cutera trade show graphics

Product home page

Corporate wordmark

FAB Logistics is an international transportation, factory relocation and logistics services provider. The new identity reflects the global nature and scope of the company in a confident, contemporary and flexible way.

FAB Logistics
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Corporate wordmark variations

A series of identity "signatures" were developed to allow the logo to be used in various situations that required more or less information, and had varying space requirements.
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Brochure

Stationery system + shipping crate graphics

Corporate wordmark

Website home page

Website contact page

Restaurant logotype

A favorite Manhattan upper east side eatery, TBar Steak & Lounge caters to local clientele and out-of-towners with it's hip decor and excellent cuisine. The TBar logo is striking in it's simplicity, accentuating the "T" by elongating its proportions and playing on the "Bar" of the name.

Business card

"Be Scene" postcard

"Drink Up" postcard

Website home page

Logotype for rapper "DEL"

Del the Funky Homosapien, an Oakland, California-based rapper, hired StudioMoon to design a custom wordmark for his name, as well as the album and CD covers and related promotional materials for their groundbreaking album "Both Sides of the Brain."

Album, CD design

"Both Sides of the Brain" LP, CD and liner notes

Logo + logotype

Noted San Anselmo-based designer Julie Wright hired StudioMoon to develop
a visual identity for her growing interior design practice. The WSJ logo and type treatment are designed to be contemporary, sophisticated and elegant,
reflecting the quality of the studio's work.

Business card

Stationery

Showcase ad

Website splash page

Website interior page

Corporate wordmark

Myoscience developed a proprietary platform based on focused cold therapy technology as the preeminent treatment for conditions involving nerves.

The new logo for the company reflects the cooling technology and targeted treatment via a clean, simple, contemporary wordmark.

Business card

Company logotype

Idiom, a San Francisco Bay Area naming firm, specializes in a love of words and their meanings, using vocabulary to craft custom expressions for their clients.

The Idiom logotype reinforces the spirit of the word "idiom" by employing a visual breakdown of the syllables in the word, and a dictionary-feel, to enhance all graphic materials.

idiom

Folder + stationery materials

Letterpress postcard

Restaurant wordmark + tagline

Originally established as and named "Lenox Room," the owners of this
upscale upper east side Manhattan restaurant wanted to change up their image to attract a younger crowd.

StudioMoon recommend shortening the name to just "Lenox," and developed a more hip, contemporary look for the popular bistro. By highlighting the "x" in the name via color and creating a table and wine glass icon as part of the visual, the new wordmark quickly revitalized the image.
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Menus

Matchboxes

Exterior, Lenox restaurant

First identity for "Lenox Room"

Original Lenox Room identity, including the tagline "Tip Well and Prosper"

Stationery materials

Entrance pushbar

Exterior signing, Lenox restaurant

Product Logo

Industry leader Acer Computers developed a line of easy-to-use home computers targeted at families who, while often intimidated by technology, wanted to learn more. The new Acer Aspire logo, "Making it Easy for You" tagline, and related identity system reflects the simple, approachable nature and features of the new product line.
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System keyboard

StudioMoon developed all of the graphic applications to hardware in the Aspire system, including a single "push button start" right on the keyboard.
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Stationery + printed materials

Product packaging

Print + online start-up guides

Acer Aspire system keyboard

Home page

Set-up screen

The new Aspire system at work

CSMA wordmark + tagline

Community School of Music and Arts, "CSMA," engaged StudioMoon to develop a new logo and identity system for their non-profit school in Mountain View, California. CSMA is the region’s preeminent art and music education center where people of all ages and abilities can discover, develop and nurture their creativity. The new CSMA logo is designed to capture the creativity, fun and eclectic nature of their students, as well as the music and art they produce.
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Before + After

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Exterior sign

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Design of the "arts4all!" tagline

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Stationery system

arts4all newsletter

Program brochure cover

Program brochure cover

Program brochure cover

University Art, a premier provider of art supplies, classes, demonstrations and art-related community events, University Art is a 60 year old family-owned business committed to Northern California.

StudioMoon was engaged to create a fresh new image for the company while retaining it's heritage. The "UArt" logo reflects their transition from brick-and-mortar art store to digitally connected art center.

StudioMoon is the agency of record for the company who will be opening an exciting Art Center in Redwood City, CA in the spring of 2014.

UArt website
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Before and After

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Logo and tagline

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Logo and tagline for gift store

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Name + logo for budget-conscious framing

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Catalog cover

Gift card

Interior design + signing

Framing ad campaign

Valentine's Day ads

One Day Sale postcards

Holiday ad

Holiday Gift Guide cover

Holiday campaign

Kid's Art Contest Poster-2011

Kid's Art Contest Poster-2012

Postage stamp featuring store founders

Gift Card

Recyclable carry-all

Drawing for new Redwood City, CA store

Home page + revolving banner ads

http://www.universityart.com

Class schedule page

http://www.universityart.com

Online commerce page

http://www.universityart.com

Online banner ad for Spring One Day Sale

Corporate wordmark

StudioMoon developed the logo and a complete identity system for Collage, including the descriptor "Lifestyle Salon." Collage offered hair, makeup, facials and other aesthetic services.

The logo was crafted to be distinctive, simple and appropriate for the cosmetic, aesthetic and beauty industries.
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Corporate wordmark

Variation on the company logo, featuring an alluring image of a face and hands in a sea of floating petals to project a dream-like, tranquil ambience.
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Stationery system

Collage Lifestyle Salon stationery system, featuring translucent envelopes and diecut business and appointment cards

Gift bag

Brochure system

Brochure featured removable handouts for easy updating featuring various services

Trade show theme + poster

"Beauty Revolution" trade show theme and brochure printed on metallic vellum

Trade show theme + poster

Corporate wordmark

The Thermage Procedure is a globally acclaimed, first-of-its kind treatment for tightening the skin and renewing facial contours non-invasively.

StudioMoon developed a new logo and tagline, as well as a comprehensive identity system that included print and digital materials, trade show graphics, equipment identity, graphic interface concepting, and an extensive line of packaging.
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Before + After

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Wordmark + tagline

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Printed materials system

Setup Guide

Postcard

Packaging - Before + After

Packaging - full product line

Corporate wordmark + tagline

Website – Before + After

Hotel logotype

Hotel Boheme is a unique, beautifully appointed "theme" hotel in the heart of North Beach, San Francisco. In collaboration with the owner and interior design firm, StudioMoon was given free reign to build a visual image as unique as the property itself... including naming, graphic design, and incorporation of interior materials into print and digital media.

Hotel Boheme
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Hotel logotype + tagline

The hotel tagline "The Heartbeat of North Beach" plays on the property's "beat generation" theme

Logo reflected on front door

Room Key

Stationery Materials

Hotel brochure

Advertising visual

Room interior

Hotel logotype + tagline

Website home page

21st Amendment wordmark

San Francisco-based restaurant, bar and gathering place 21st Amendment celebrates the culture of the great breweries of old, making unique, hand crafted beers and great food. Located near the city's ballpark stadium, "21A" provides a comfortable, welcoming atmosphere that invites conversation, interaction and a sense of community.

The logotype reflects the prohibition-era style the establishment was named for, and the new identity has been applied to everything from menus to posters
to t-shirts and signing.
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Packaging

Application of logo to cans of hand-crafted beer
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Glassware

5th Anniversary Commemorative Glass
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Beer coasters

"We Drink What We Can...We Can What We Drink"

Promotional T-shirt

Custom T-Shirts, hats, and other paraphernalia promoting the 21st Amendment brand, including this t-shirt worn by a loyal fan celebrating the restaurant and brewery's 5th anniversary

Event Flyer

"7th Inning Stretch" event

Beer labels

Custom labels for "21A" hand-crafted house- brewed beers

Company wordmark

Known in her community as simply "Dr. Carol," Campbell, California-based dentist Carol McCutcheon had built a strong dental practice with a focus on a comfortable, approachable, stress-free, family-oriented environment.

These attributes are reflected in the new name, logo, print, digital and other materials StudioMoon developed to introduce the practice to the community.
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Appointment / Recall cards

Exterior sign

Dr. Carol, D.D.S. exterior sign

Web banner

Company website

Company website

Company wordmark

Lawyer and entrepreneur Brian Collins engaged StudioMoon to develop a visual identity for an independent real estate agency based in Marin County, CA.

The unique wordmark treats the "in" letters in the name "Collins" as a figurative portal by using the dot over the "i" as the doorknob, thereby inviting and welcoming the viewer inside. The resulting logo is gracious, approachable and has both a substantial yet light-hearted feel.

Business card

Website home page

Name + logo, CollinsLaw legal practice

CollinsLaw home page

Company logo + logotype

Formerly the San Francisco Center for Circus Arts, StudioMoon renamed
this non-profit organization "CircusCenter," and developed the tagline
"Where Spirits Soar."

This amazing group of talented individuals is committed to inspiring passion for the circus arts through training, performance, and outreach. They offer acrobatics, flying trapeze, juggling, wire-walking, clowning and anything "in the air, upside down backwards and seemingly impossible." CircusCenter has trained many of the performers who go on to work with Cirque de Soleil.

The CircusCenter logo reflects the amazing agility and balance their performers acquire, combined with the creativity and fun of the aerial arts.
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Logo + tagline

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Programs brochure

Festival logotype

Logo for California Youth Circus' annual festival, sponsored by CircusCenter

Circus Center programs brochure

Company logo

Tribe Pictures tells stories that change minds and change lives, that sell ideas and sell products…the ones that communicate what it is to be human. From the multiplex to your mobile phone, from the boardroom to the living room, from college admissions offices to the web, Tribe films build brands and engage audiences all over the world.

Tribe's logo is an enigmatic, graphic representation of the actor, writer and director collaboration at the heart of every film they produce.
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Tribe Latam (Latin America) logo

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Tribe business cards

Custom film crew bomber acket with Tribe Pictures logo stitched onto felt base

Bomber jacket

As President of IQ, the International Quorum of Film Producers, Tribe founder Vern Oakley engaged StudioMoon to develop a member roster website for cpus, laptop and mobile devices

IQ Member Roste - home page

Member Roster page

Member profile page

Translation to mobile devices

Corporate logo + logotype

Monteris Medical is a neurosurgical company focused solely on diseases of the brain, with an emphasis on developing new technologies that allow neurosurgeons to ablate brain lesions and tumors that may otherwise be difficult to treat by traditional means.

The new logo for the company, a stylized "M," speaks to the precision and control that the company's unparalleled technology, equipment and procedures provide.
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Before + After

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Product name and logo

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Before + After (name + wordmarks)

Original AutoLITT name and logo > NeuroBlate name and logo
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Before + After

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Product logo

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Product logo

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The Monteris system of logos

StudioMoon linked all of the major products and services in the Monteris system to the main corporate logo via color and graphic elements
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Business card

Equipment applications

Data sheet

Reimbursement brochure

Calendar

Trade show graphics

Before + After

Product home page
http://www.monteris.com

Home page option

Company website home page

Launch screen

NeuroBlate System software

Company logo + logotype

Shamrock Ranch offers one of the finest training facilities for puppies and dogs of all kinds. Their immersion courses offer a one-of-a-kind experience for both dogs and their guardians. With over 30 years' experience, head trainer Lisa Rhodes is committed to nothing short of the best-behaved dogs possible.

The new logo for the dog training services plays on the Shamrock Ranch identity also developed by StudioMoon, adding a sweet personality to the mix - the Ranch's mascot, "Shammy."

Business card

VenaSeal wordmark

Sapheon develops groundbreaking scientific treatments for venous disease. StudioMoon named their premier product, VenaSeal, and developed the product wordmark as well as a system of print and digital materials.
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Sapheon business card

German brochure

The VenaSeal brochure was translated into several foreign languages.

Product packaging

Data sheet / system

Dispenser gun graphics

USB flashcards

VenaSeal USB flashcards

Hotel logo + logotype

Vineyard Creek Hotel, recently acquired by Hyatt Hotels, features elegantly appointed rooms, meeting facilities, a spa and lush grounds near quaint downtown Santa Rosa's historic city center.

The logo features a sylized "V" with a wine bottle tucked in the center as a
nod to the surrounding vineyards and the property name.
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Logo + descriptive tagline

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Logo + property illustration

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Exterior sign

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Logo + property illustration

Company logo + logotype

Tobias Freccia, founder of Freccia Studios, is a leader on the international stage of interior commercial and residential art and design. Freccia Studios is known for painting and reproduction, interior design, fresco and mural painting and specialty gilding.

The identity for the studio combines a stylized "T' and "F" in honor of the founder's name, and reflects the elegance and high style of the company's work.

Brochure

Website home page

Website interior page

Corporate logo + logotype

Formerly Impact Exhibits, the company wanted to communicate a broader array of services to key clients. StudioMoon recommended updating the name to "Impact Unlimited," and went on to create a more contemporary identity that projected more excitement and visual impact.

Business card series

Business card series

Trade ad

Capabilities brochure cover

Logo, name + tagline

DYF, formerly "Diabetic Youth Foundation," wanted to update it's image in order to better serve it's members and reach new audiences with their important messages and services.

The new DYF identity first updates the acronym to signify "Diabetes," "Youth" and "Families" - making it more reflective of the organization today. Additionally, the new gem-like DYF symbol may be read literally – as a blossom or leaves on a tree – or, more conceptually, as representing exuberance, community, illumination, comraderie and unity. It also resembles a gathering of elements that form the “world” referenced in the tagline, at the center of which is “DYF.” The simplicity of the logo allows viewers to interpret it individually, making the graphic memorable.

Unlike the older identity, the new visual image is more contemporary and relatable, and now has the stature and presence needed to engage members and instill confidence in potential donors and other audiences.
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Before + After

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DYF Newsletter "Insulinspiration"

Corporate wordmark

San Francisco-based Swinerton Builders enjoys a reputation as one of the premier companies in its industry. From small tenant improvement projects to ground-up residential towers to solar power plants, the company's 125 years of experience is built on strong values, excellent results and satisfied customers.

The Swinerton logo visually expresses the collaboration between planning and construction that is critical to a well-managed project.
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System of subsidiaries and affiliates

StudioMoon developed a system for accomodating the many Swinerton entities by retaining some names and logos, but ensuring that the Swinerton brand was always evident.
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Swinerton Family Picnic logo

Even the logo for this annual company tradition was brought into the system in a fun, engaging way
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Swinerton headquarters exterior sign

Retail logotype

New logo and identity for the reintroduction of a successful 80s brand of comfortable casual clothing.
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Print advertisement

Print Advertisement

Application to hangtags and related promotional materials

Retail logotype + print advertisement

Corporate name + logo

Founded by Lucile Salter Packard, this hospital for terminally ill children located on the Stanford University campus in Palo Alto, California needed a visual identity that would appropriately reflect the nature and scope of the new facility and its research endeavors.

The resulting logo was designed to be "child-like," but not "childish," so that it would appeal to both the children it served as well as attract preeminent research physicians from around the globe.

The symbol was created from hand-torn paper and, over time, the name shortened to "Packard Children's Hospital." The new look and feel was rolled out over a comprehensive identity system.
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Printed materials

Improv wordmark

Big City Improv is a San Francisco-based improvisational comedy troupe known for their wild late-night audience participation shows. The new logo and materials reflect their crazy, creative antics in the spotlight.

Promotional flyers

Corporate wordmark

Datascope Corp., (acquired by Maquet), a Fortune 500 leader in the fields of Cardiac Assist / IABP, Patient Monitoring and Intervascular devices for decades, retained StudioMoon to revise and update their existing identity.

The new Datascope wordmark design was designed to reflect the global stature and scope of the highly respected company, and to fit comfortably in the medical and healthcare fields.

During the nearly fifteen years as Datascope's agency of record StudioMoon designed virtually every aspect of the company's visual presence, including print and digital assets, trade advertising, product and service identities, equipment hardware and software graphics, signing and more.

Product name + logotype

Name and logotype for one of the first truly modular cath lab monitoring systems, the "Point of View" system

Software packaging

Annual Report

Annual report

Corporate logo + logotype

Calix is a leading global provider of broadband communications access systems and software - allowing service providers to connect to their residential and business subscribers and deploy virtually any service over fiber- and copper-based network architectures.

The Calix symbol features a bold, customized "C," and a stylized treatment of the letterform that represents the throughput of data via critical access points.
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2013 conference theme

The Calix 2013 Users Group Conference logo,
communicating the "Be Extraordinary" theme
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Billboard

Sign template

Template for easel signs used throughout the 2013 Calix User's Group Conference

Conference entrance structure-sketch

Concept sketch for the entrance structure to the 2013 Calix User's Group Conference

Conference entrance structure-actual

Entrance structure to the 2013 Calix User's Group Conference

Conference entrance structure-end view

End view of the entrance arch for the 2013 Calix User's Group Conference

2013 UGC conference graphics

Eight featured individuals for the "Be Extraordinary"-themed campaign for 2013 Calix User's Group Conference

Conference exit structure

Exit structure to the 2013 Calix User's Group Conference

Icon study for software use

Calix online Stylesite

StudioMoon developed a comprehensive, password- protected online Stylesite, complete with downloadable artwork, to house all of the Calix graphic standards.

File naming system

File naming and nomenclature system for all Calix artwork, including downloadable artwork naming conventions

Corporate wordmark

MDL Information Systems, a leader in the scientific informatics industry, needed a new identity that better reflected the quality of their expertise and the scope of their services.

Their new “Arcs of Invention” symbol updated the company's image visually and was rolled out through all digital and printed materials.

Wordmark + tagline

Service logotype + tagline

StudioMoon also developed the name and identity for the company’s premiere service, DiscoveryGate, the online portal through which clients are able to access the company’s information-rich databases.

Tagline treatment

"Discovery Gate" web portal

Wordmark for American Idol charity

When American Idol, the popular reality television competition show seen all over the world, decided to form a charitable giving organization to allow viewers to donate to worthy causes the organization supported, StudioMoon was retained to develop a name, logo and website for the venture.

The America Gives Back logo is drawn from the elements of the American flag, with a backwards arrow embedded in the negative space as a subtle visual representation of "giving back."

Home page

Home page for America Gives Back, American Idol's Charitable Organization
http://www.americagivesback.org

Name + wordmark

Dentist Nilou Nadershahi opened a new dental practice in quaint downtown San Anselmo, California. StudioMoon developed the name, logo, and all print and digital materials for the practice as part of an overall identity program. The logo features a tree image that is common to the area, as well as an elongation of the trunk to form the "smile" in the name.

Logo + tagline

Appointment / Recall postcard

Company brochure

Company website

Retail store name, logo + logotype

Located on Main Street in quaint downtown Mill Valley, CA, Mill Valley Baby & Kids Co. offers truly unique and customized clothing, toys, bedding and other goods for children.

StudioMoon developed the name and logo for the store – a simple stylization of a baby chick. When the company expanded StudioMoon created the Mill Valley Kids Co. identity as well.

The identity program involved the development of custom patterns, a web site, stationery, signing, ads, shopping bags, stickers and more.
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Exterior sign

Baby Co. business card

Kids Co. business card

Retail store name, logo + logotype

Website home page

Baby Co. landing page

Baby Co. information page

Kids co. landing page

Baby Co. photo gallery

Violet Weboutique logo

One of the first online gift stores, StudioMoon coined the term "weboutique" and fashioned a quirky interpretation of the name by deliberately using colors other than the "violet" of the company name.

The identity system included stationery, shipping materials, hangtags, a website and other digital assets.

Stationery and hangtags

Corporate Logo

Beach House Half Moon Bay is a luxury boutique hotel with spectacular views of the Pacific Ocean and Pillar Point Harbor. The logo was designed to reflect the sand and surf that the California coast is known for, as well as the tranquil, elegant atmosphere of the property.
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Exterior view

Stationery materials

Information folder + press materials

Exterior view, night

Exterior sign

Exterior sign

Company logo + wordmark

Located in beautiful coastal town of Pacifica, CA, Shamrock Ranch provides an unparalleled setting for a working farm. Working from their original logo of a classic shamrock, StudioMoon updated it to reflect their love of animals of all kinds.

Brochure

Business card system

Zephyr Real Estate agent's logo

Danny Fernandez and Harry Clark, two Premier agents for industry leader Zephyr Real Estate, wanted a proprietary visual campaign for their unique team.

StudioMoon developed the "Get Real SF" campaign, and applied it to all of their individual promotional materials so they could present a more personal presence within the larger Zephyr identity system.

Get Real SF
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"Get Real SF" business card

Direct mail postcard

Property data sheet

Advertisement

Exterior / lawn sign

Get real SF website - Property listings page

Home page

Rotating home page imagery

Property listings page

Agents page

Product name + wordmark

Ventus Medical developed the revolutionary, non-invasive sleep apnea
solution, PROVENT - a more user-friendly and highly effective alternative to traditional CPAP masks.

The PROVENT logo reflects the clear, open feeling the product provides.
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Brochure + physician training certificate

PROVENT packaging

Trade ad

Data sheet / system

Physician flow chart

Trade show panel + poster

Trade show panel + poster

Trade show panel and poster

Trade show booth - concept sketch

Trade show booth - actual

Trade show panel + poster

Home page concept

Home page concept

Downloadable artwork site

Online graphic standards stylesite for Ventus and PROVENT artwork

Logo + logotype

An avid animal lover, StudioMoon's owner, Tracy Moon, offered her pro-bono services to this worthy animal rescue group. The Smiley Dog rescue logo is self-explanatory - and a definite pet project : )
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Logo studies

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Laundromat chain wordmark

This chain of mid-western laundromats wanted something fun for their new name and identity. San Francisco-based naming firm Eat My Words came up with the creative name, and StudioMoon matched it with a cheeky retro logo and color scheme.
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Laundry bag and mug

T-shirt

Laundromat chain wordmark

Corporate logo

"Adelante," which means "to move forward," is an employee and minority-owned firm dedicated to investing in optimally-valued, publicly-traded commercial real estate securities. The new logo was designed to reflect the stature, refinement and attention to detail the company is known for.

Business card (Chinese version)

Quarterly Fact Sheet

Website - Personnel page

Caption Corporate website - Performance page

Description Corporate website - Performance page
Website - Performance page

Company wordmark

Visible Statement, the brainchild of entrepreneur Russ Mumford, is dedicated to increasing awareness that the "human factor" (end users) are the root cause
of information security failures. The company's unique and engaging animation software educates and communicates essential security measures on every desktop and device, making them a leader in the Risk Awareness industry.

The logo for Visible Statement features a speech bubble that commands attention, and the related print materials feature characters drawn from the proprietary security animations.

Business card

Sell sheet

Trade show booth update

Product wordmark

Miramar Labs' premier product, a revolutionary therapy for hyperhidrosis (excessive sweating), needed a name, logo, print and digital materials, hardware/software graphics and packaging to introduce it to the medical and aesthetic industries.

To properly communicate to this underserved and deserving community of excessive sweating sufferers, StudioMoon developed the name "miraDry" as a link to the parent company, and a unique "droplet" wordmark to express the action of moving from wet to dry easily and successfully.

Wordmark + tagline

bioTip name, logotype, equipment application

Equipment graphics

Studies for application of miraDry identity to equipment

AAD brochure

Promotional poster

Packaging prototype

Trade show booth

Entrance lobby collage