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  • Cutera product name, logo + tagline


    Cutera

    The truSculpt system from Cutera represents a breakthrough non-invasive radio frequency technology that brings control and versatility to the heat-based reduction of subcutaneous fat on key areas of the body. The truSculpt name, logo and tagline work together to reflect the nature of the exciting new therapy.

    Cutera
    1

  • Trade show graphics


    Cutera

  • Trade show graphics


    Cutera

  • Trade show postcard


    Cutera

  • Trade show posters


    Cutera

  • Aesthetic lasers ad


    Cutera

  • "Titan" product advertisement


    Cutera

  • Cutera trade show graphics


    Cutera

  • Product home page


    Cutera

  • Symbol / icon


    Marketocracy

    Founded in 2000 by Ken Kam, Marketocracy Inc. is a meritocracy – where solid track records mean more than resumés. For Marketocracy members, investing is a passion, one validated by the test of time and consistent, proven returns.

    StudioMoon designed a strong new wordmark with an extractable "m" icon for the venture, and created a wide variety of print and digital materials to complement the main identity elements.
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  • Corporate wordmark


    Marketocracy

    1

  • Stationery system


    Marketocracy

  • "Best Investor Tool Kit" brochure


    Marketocracy

  • Brochure cover


    Marketocracy

  • Team Marketocracy cycling jersey


    Marketocracy

  • Team Marketocracy cycling jersey


    Marketocracy



  • Marketocracy

    Home page



  • Marketocracy

    Web pages



  • Marketocracy

    Banner ads

  • Product symbol + logotype


    Review Manager

    Review Manager is a service offered by Mann Consulting, a premier IT firm in the Bay Area. The site facilitates online meeting and project review via a proprietary software interface. The Review manager logo is represented as a graphic "eye" with cyclic arrows representing the flow of information.
    1

  • Product symbol + logotype


    Review Manager

    Product symbol + logotype for an on line meeting and project review service

  • Web interface


    Review Manager

  • Hotel logo + logotype


    Vineyard Creek Hotel

    Vineyard Creek Hotel, recently acquired by Hyatt Hotels, features elegantly appointed rooms, meeting facilities, a spa and lush grounds near quaint downtown Santa Rosa's historic city center.

    The logo features a sylized "V" with a wine bottle tucked in the center as a
    nod to the surrounding vineyards and the property name.
    1

  • Logo + descriptive tagline


    Vineyard Creek Hotel

    1

  • Logo + property illustration


    Vineyard Creek Hotel

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  • Exterior sign


    Vineyard Creek Hotel

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  • Logo + property illustration


    Vineyard Creek Hotel

  • Restaurant wordmark + tagline


    Lenox Restaurant

    Originally established as and named "Lenox Room," the owners of this
    upscale upper east side Manhattan restaurant wanted to change up their image to attract a younger crowd.

    StudioMoon recommend shortening the name to just "Lenox," and developed a more hip, contemporary look for the popular bistro. By highlighting the "x" in the name via color and creating a table and wine glass icon as part of the visual, the new wordmark quickly revitalized the image.
    1

  • Menus


    Lenox Restaurant

  • Matchboxes


    Lenox Restaurant

  • Exterior, Lenox restaurant


    Lenox Restaurant

  • First identity for "Lenox Room"


    Lenox Restaurant

    Original Lenox Room identity, including the tagline "Tip Well and Prosper"

  • Stationery materials


    Lenox Restaurant

  • Entrance pushbar


    Lenox Restaurant

  • Exterior signing, Lenox restaurant


    Lenox Restaurant

  • VenaSeal wordmark


    Sapheon, Inc.

    Sapheon develops groundbreaking scientific treatments for venous disease. StudioMoon named their premier product, VenaSeal, and developed the product wordmark as well as a system of print and digital materials.
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  • Sapheon business card


    Sapheon, Inc.

  • German brochure


    Sapheon, Inc.

    The VenaSeal brochure was translated into several foreign languages.

  • Product packaging


    Sapheon, Inc.

  • Data sheet / system


    Sapheon, Inc.

  • Dispenser gun graphics


    Sapheon, Inc.

  • USB flashcards


    Sapheon, Inc.

  • VenaSeal USB flashcards


    Sapheon, Inc.

  • Company logo + logotype


    Shamrock Dog Training

    Shamrock Ranch offers one of the finest training facilities for puppies and dogs of all kinds. Their immersion courses offer a one-of-a-kind experience for both dogs and their guardians. With over 30 years' experience, head trainer Lisa Rhodes is committed to nothing short of the best-behaved dogs possible.

    The new logo for the dog training services plays on the Shamrock Ranch identity also developed by StudioMoon, adding a sweet personality to the mix - the Ranch's mascot, "Shammy."

  • Business card


    Shamrock Dog Training

  • Improv wordmark


    Big City Improv

    Big City Improv is a San Francisco-based improvisational comedy troupe known for their wild late-night audience participation shows. The new logo and materials reflect their crazy, creative antics in the spotlight.

  • Promotional flyers


    Big City Improv



  • SF Puppy Prep

    San Francisco's premier provider of puppy training, client education and playtime started small, but with big goals, and blossomed into a thriving business. The SF Puppy Prep logo and identity system features a playful pup and primary school colors.

  • SF Puppy Prep logo, descriptor and tagline


    SF Puppy Prep

  • SF Puppy Prep stationery


    SF Puppy Prep

  • SF Puppy Prep flyer


    SF Puppy Prep

  • SF Puppy Prep truck decal


    SF Puppy Prep

  • SF Puppy Prep home page


    SF Puppy Prep

  • SF Puppy Prep online photo gallery


    SF Puppy Prep

  • Company wordmark


    Reflect

    Reflect Suncare, Inc. was started by a dentist and avid skiier who knew there was room for a wearable sunscreen product in the market. He was initially interested in targeting the ski and snowboard industry, but StudioMoon felt the product would be of interest to virtually any sports enthusiast and, with proper design, would even be appropriate for casual, everyday use.

    The name "Reflect" was created, as well as packaging and print materials.
    The company went on to private label its products for major retailers
    around the country.
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  • Before (bottom) + After (top)


    Reflect

    Wearable sunscreen product with interchangeable caps and strings

  • Sunscreen lip balm packaging


    Reflect

    Wearable sunscreen product with interchangeable caps and strings

  • Reflect Sunscreen - product line


    Reflect

    Extension of original product identity to other packaging

  • Sunscreen packaging


    Reflect

  • Organization wordmark


    GaGa Sisterhood

    The GaGa Sisterhood is a social network for enthusiastic, creative, caring women who indulge in the joy of being grandmothers.

    The new logo for the organization reflects the fun, camraderie, unity and tradition associated with this sisterhood of loving caretakers.

  • Stationery system


    GaGa Sisterhood

  • Home page


    GaGa Sisterhood

  • Online blog + newletter mastheads


    GaGa Sisterhood

  • Logo + logotype


    Smiley Dog Rescue

    An avid animal lover, StudioMoon's owner, Tracy Moon, offered her pro-bono services to this worthy animal rescue group. The Smiley Dog rescue logo is self-explanatory - and a definite pet project : )
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  • Logo studies


    Smiley Dog Rescue

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  • Smiley Dog Rescue

  • Corporate Logo


    Beach House

    Beach House Half Moon Bay is a luxury boutique hotel with spectacular views of the Pacific Ocean and Pillar Point Harbor. The logo was designed to reflect the sand and surf that the California coast is known for, as well as the tranquil, elegant atmosphere of the property.
    1

  • Exterior view


    Beach House

  • Stationery materials


    Beach House

  • Information folder + press materials


    Beach House

  • Exterior view, night


    Beach House

  • Exterior sign


    Beach House

  • Exterior sign


    Beach House

  • Logo + logotype


    WSJ Design Studio

    Noted San Anselmo-based designer Julie Wright hired StudioMoon to develop
    a visual identity for her growing interior design practice. The WSJ logo and type treatment are designed to be contemporary, sophisticated and elegant,
    reflecting the quality of the studio's work.

  • Business card


    WSJ Design Studio

  • Stationery


    WSJ Design Studio

  • Showcase ad


    WSJ Design Studio



  • WSJ Design Studio

    Website splash page



  • WSJ Design Studio

    Website interior page

  • Company logo


    Tribe Pictures

    Tribe Pictures tells stories that change minds and change lives, that sell ideas and sell products…the ones that communicate what it is to be human. From the multiplex to your mobile phone, from the boardroom to the living room, from college admissions offices to the web, Tribe films build brands and engage audiences all over the world.

    Tribe's logo is an enigmatic, graphic representation of the actor, writer and director collaboration at the heart of every film they produce.
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  • Tribe Latam (Latin America) logo


    Tribe Pictures

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  • Tribe business cards


    Tribe Pictures



  • Tribe Pictures

  • Custom film crew bomber acket with Tribe Pictures logo stitched onto felt base


    Tribe Pictures

    Bomber jacket

  • As President of IQ, the International Quorum of Film Producers, Tribe founder Vern Oakley engaged StudioMoon to develop a member roster website for cpus, laptop and mobile devices


    Tribe Pictures

    IQ Member Roste - home page



  • Tribe Pictures

    Member Roster page



  • Tribe Pictures

    Member profile page



  • Tribe Pictures

    Translation to mobile devices

  • Corporate wordmark


    Datascope

    Datascope Corp., (acquired by Maquet), a Fortune 500 leader in the fields of Cardiac Assist / IABP, Patient Monitoring and Intervascular devices for decades, retained StudioMoon to revise and update their existing identity.

    The new Datascope wordmark design was designed to reflect the global stature and scope of the highly respected company, and to fit comfortably in the medical and healthcare fields.

    During the nearly fifteen years as Datascope's agency of record StudioMoon designed virtually every aspect of the company's visual presence, including print and digital assets, trade advertising, product and service identities, equipment hardware and software graphics, signing and more.

  • Product name + logotype


    Datascope

    Name and logotype for one of the first truly modular cath lab monitoring systems, the "Point of View" system

  • Software packaging


    Datascope

  • Annual Report


    Datascope

  • Annual report


    Datascope

  • Corporate logotype


    Hiemstra

    Hiemstra Product Design's innovative designs have an unmistakable human element and superior functionality.

    The new identity needed to reflect those same qualities, so the resulting logotype is a series of custom-drawn letterforms carry clean lines and simple elements to reflect the company's design aesthetic.

  • Corporate logotype + tagline


    Hiemstra

  • "hiQual" service logo


    Hiemstra

  • Promotional materials


    Hiemstra

    Hiemstra stationery system, folder and promotional materials

  • Postcard / announcement


    Hiemstra

    Postcard announcing the addition of a clean room system, allowing the company to offer concept-to-completion services – all "under one roof."

  • Promotiopal [ostcard


    Hiemstra

    Postcard promoting the more than 85 medical devices developed by the company

  • Trade show booth graphic


    Hiemstra

  • Website home page


    Hiemstra

  • Website page


    Hiemstra

  • Online project form


    Hiemstra

  • Organization wordmark


    Owning Pink

    Entrepreneur, author, fine artist, OB/GYN and mother, Lissa Rankin, assembled a "pink posse" of concerned women dedicated to supporting each other in every aspect of their lives.

    StudioMoon developed the logo, stationery and blog masthead for the associated empowerment movement, "Owning Pink."

  • Business card


    Owning Pink

  • Blog page


    Owning Pink

  • 21st Amendment wordmark


    21st Amendment

    San Francisco-based restaurant, bar and gathering place 21st Amendment celebrates the culture of the great breweries of old, making unique, hand crafted beers and great food. Located near the city's ballpark stadium, "21A" provides a comfortable, welcoming atmosphere that invites conversation, interaction and a sense of community.

    The logotype reflects the prohibition-era style the establishment was named for, and the new identity has been applied to everything from menus to posters
    to t-shirts and signing.
    1

  • Packaging


    21st Amendment

    Application of logo to cans of hand-crafted beer
    1

  • Glassware


    21st Amendment

    5th Anniversary Commemorative Glass
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  • Beer coasters


    21st Amendment

    "We Drink What We Can...We Can What We Drink"

  • Promotional T-shirt


    21st Amendment

    Custom T-Shirts, hats, and other paraphernalia promoting the 21st Amendment brand, including this t-shirt worn by a loyal fan celebrating the restaurant and brewery's 5th anniversary

  • Event Flyer


    21st Amendment

    "7th Inning Stretch" event

  • Beer labels


    21st Amendment

    Custom labels for "21A" hand-crafted house- brewed beers

  • Company wordmark


    Calypso Imaging

    Calypso Imaging is a South Bay company specializing in large scale and custom color reproduction services. The Calypso logo plays off the name by utilizing a jumble of interesting typefaces and colors to project a reggae-inspired visual personality.
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  • Logo adaptations


    Calypso Imaging

    "Carmen Miranda"-like adaptations of the main logotype were created as a fun way to promote the company and name.
    1

  • Services brochure


    Calypso Imaging

    Company brochure and price list, featuring bold images of fruit to showcase the company's color reproduction services

  • Promotional postcard


    Calypso Imaging

    Custom-diecut direct mail postcard announcing an event



  • Calypso Imaging

  • Corporate wordmark


    Wizmo

    This innovative company offers online tools for website management. Since their product and service offering is broad, the logo features a character designed to reflect the speed, alacrity and "A to Z' nature of the company.

  • Stationery system


    Wizmo

  • Website home page


    Wizmo

  • Restaurant logotype


    TBar Restaurant

    A favorite Manhattan upper east side eatery, TBar Steak & Lounge caters to local clientele and out-of-towners with it's hip decor and excellent cuisine. The TBar logo is striking in it's simplicity, accentuating the "T" by elongating its proportions and playing on the "Bar" of the name.

  • Business card


    TBar Restaurant

  • "Be Scene" postcard


    TBar Restaurant

  • "Drink Up" postcard


    TBar Restaurant



  • TBar Restaurant

    Website home page

  • Logotype for rapper "DEL"


    DEL

    Del the Funky Homosapien, an Oakland, California-based rapper, hired StudioMoon to design a custom wordmark for his name, as well as the album and CD covers and related promotional materials for their groundbreaking album "Both Sides of the Brain."

  • Album, CD design


    DEL

    "Both Sides of the Brain" LP, CD and liner notes

  • Corporate logo + logotype


    Go Graphics

    GO Graphics is a woman-owned and operated print broker business committed to providing quality graphic resources at the most affordable prices available.

    The bold GO Graphics logo connotes speed, efficiency and collaboration – essential traits for a successful business in a competitive industry.

  • Stationery


    Go Graphics

  • Business card


    Go Graphics

  • Company wordmark


    Visible Statement

    Visible Statement, the brainchild of entrepreneur Russ Mumford, is dedicated to increasing awareness that the "human factor" (end users) are the root cause
    of information security failures. The company's unique and engaging animation software educates and communicates essential security measures on every desktop and device, making them a leader in the Risk Awareness industry.

    The logo for Visible Statement features a speech bubble that commands attention, and the related print materials feature characters drawn from the proprietary security animations.

  • Business card


    Visible Statement

  • Sell sheet


    Visible Statement

  • Trade show booth update


    Visible Statement

  • Corporate logotype


    Zeltiq

    Zeltiq developed a proprietary technology, CoolSculpting, to help people rid themselves of "muffin tops," "love handles," "belly pooch" and other unwanted fat-related areas of the body. The company favored a personal, handwritten signature for their logo, so StudioMoon created this simple treatment of their uniquely cool name.
    1

  • "Seriously Cool" tagline


    Zeltiq

    1

  • "Breeze" product logo


    Zeltiq

    1

  • Symbol studies


    Zeltiq

    1

  • Refined symbol


    Zeltiq

    1

  • Zeltiq ad concept


    Zeltiq

  • Zeltiq headline + advertisement


    Zeltiq

  • Corporate logo + logotype


    Monteris Medical

    Monteris Medical is a neurosurgical company focused solely on diseases of the brain, with an emphasis on developing new technologies that allow neurosurgeons to ablate brain lesions and tumors that may otherwise be difficult to treat by traditional means.

    The new logo for the company, a stylized "M," speaks to the precision and control that the company's unparalleled technology, equipment and procedures provide.
    1

  • Before + After


    Monteris Medical

    1

  • Product name and logo


    Monteris Medical

    1

  • Before + After (name + wordmarks)


    Monteris Medical

    Original AutoLITT name and logo > NeuroBlate name and logo
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  • Before + After


    Monteris Medical

    1

  • Product logo


    Monteris Medical

    1

  • Product logo


    Monteris Medical

    1

  • The Monteris system of logos


    Monteris Medical

    StudioMoon linked all of the major products and services in the Monteris system to the main corporate logo via color and graphic elements
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  • Business card


    Monteris Medical

  • Equipment applications


    Monteris Medical

  • Data sheet


    Monteris Medical

  • Reimbursement brochure


    Monteris Medical

  • Calendar


    Monteris Medical

  • Trade show graphics


    Monteris Medical



  • Monteris Medical

  • Before + After


    Monteris Medical

    Product home page
    http://www.monteris.com

  • Home page option


    Monteris Medical

    Company website home page

  • Launch screen


    Monteris Medical

    NeuroBlate System software

  • Laundromat chain wordmark


    Stuff a Sock in It

    This chain of mid-western laundromats wanted something fun for their new name and identity. San Francisco-based naming firm Eat My Words came up with the creative name, and StudioMoon matched it with a cheeky retro logo and color scheme.
    1

  • Laundry bag and mug


    Stuff a Sock in It

  • T-shirt


    Stuff a Sock in It

  • Laundromat chain wordmark


    Stuff a Sock in It

  • Product name + wordmark


    Ventus Medical

    Ventus Medical developed the revolutionary, non-invasive sleep apnea
    solution, PROVENT - a more user-friendly and highly effective alternative to traditional CPAP masks.

    The PROVENT logo reflects the clear, open feeling the product provides.
    1

  • Brochure + physician training certificate


    Ventus Medical

  • PROVENT packaging


    Ventus Medical

  • Trade ad


    Ventus Medical

  • Data sheet / system


    Ventus Medical

  • Physician flow chart


    Ventus Medical

  • Trade show panel + poster


    Ventus Medical

  • Trade show panel + poster


    Ventus Medical

  • Trade show panel and poster


    Ventus Medical

  • Trade show booth - concept sketch


    Ventus Medical

  • Trade show booth - actual


    Ventus Medical

  • Trade show panel + poster


    Ventus Medical

  • Home page concept


    Ventus Medical

  • Home page concept


    Ventus Medical

  • Downloadable artwork site


    Ventus Medical

    Online graphic standards stylesite for Ventus and PROVENT artwork

  • Retail store name, logo + logotype


    Mill Valley Baby & Kids

    Located on Main Street in quaint downtown Mill Valley, CA, Mill Valley Baby & Kids Co. offers truly unique and customized clothing, toys, bedding and other goods for children.

    StudioMoon developed the name and logo for the store – a simple stylization of a baby chick. When the company expanded StudioMoon created the Mill Valley Kids Co. identity as well.

    The identity program involved the development of custom patterns, a web site, stationery, signing, ads, shopping bags, stickers and more.
    1

  • Exterior sign


    Mill Valley Baby & Kids

  • Baby Co. business card


    Mill Valley Baby & Kids

  • Kids Co. business card


    Mill Valley Baby & Kids

  • Retail store name, logo + logotype


    Mill Valley Baby & Kids

  • Website home page


    Mill Valley Baby & Kids

  • Baby Co. landing page


    Mill Valley Baby & Kids

  • Baby Co. information page


    Mill Valley Baby & Kids

  • Kids co. landing page


    Mill Valley Baby & Kids

  • Baby Co. photo gallery


    Mill Valley Baby & Kids

  • Corporate wordmark


    Collage Lifestyle Salon

    StudioMoon developed the logo and a complete identity system for Collage, including the descriptor "Lifestyle Salon." Collage offered hair, makeup, facials and other aesthetic services.

    The logo was crafted to be distinctive, simple and appropriate for the cosmetic, aesthetic and beauty industries.
    1

  • Corporate wordmark


    Collage Lifestyle Salon

    Variation on the company logo, featuring an alluring image of a face and hands in a sea of floating petals to project a dream-like, tranquil ambience.
    1

  • Stationery system


    Collage Lifestyle Salon

    Collage Lifestyle Salon stationery system, featuring translucent envelopes and diecut business and appointment cards

  • Gift bag


    Collage Lifestyle Salon

  • Brochure system


    Collage Lifestyle Salon

    Brochure featured removable handouts for easy updating featuring various services

  • Trade show theme + poster


    Collage Lifestyle Salon

    "Beauty Revolution" trade show theme and brochure printed on metallic vellum

  • Trade show theme + poster


    Collage Lifestyle Salon

  • Corporate name + logo


    Packard Children’s

    Founded by Lucile Salter Packard, this hospital for terminally ill children located on the Stanford University campus in Palo Alto, California needed a visual identity that would appropriately reflect the nature and scope of the new facility and its research endeavors.

    The resulting logo was designed to be "child-like," but not "childish," so that it would appeal to both the children it served as well as attract preeminent research physicians from around the globe.

    The symbol was created from hand-torn paper and, over time, the name shortened to "Packard Children's Hospital." The new look and feel was rolled out over a comprehensive identity system.
    1

  • Printed materials


    Packard Children’s



  • Packard Children’s

  • Company wordmark


    Campbell Smile

    Known in her community as simply "Dr. Carol," Campbell, California-based dentist Carol McCutcheon had built a strong dental practice with a focus on a comfortable, approachable, stress-free, family-oriented environment.

    These attributes are reflected in the new name, logo, print, digital and other materials StudioMoon developed to introduce the practice to the community.
    1

  • Appointment / Recall cards


    Campbell Smile

  • Exterior sign


    Campbell Smile

  • Dr. Carol, D.D.S. exterior sign


    Campbell Smile

  • Web banner


    Campbell Smile

  • Company website


    Campbell Smile

  • Company website


    Campbell Smile

  • Retail logotype


    ACA Joe

    New logo and identity for the reintroduction of a successful 80s brand of comfortable casual clothing.
    1

  • Print advertisement


    ACA Joe

  • Print Advertisement


    ACA Joe

  • Application to hangtags and related promotional materials


    ACA Joe

  • Retail logotype + print advertisement


    ACA Joe

  • Company wordmark


    Brian Collins

    Lawyer and entrepreneur Brian Collins engaged StudioMoon to develop a visual identity for an independent real estate agency based in Marin County, CA.

    The unique wordmark treats the "in" letters in the name "Collins" as a figurative portal by using the dot over the "i" as the doorknob, thereby inviting and welcoming the viewer inside. The resulting logo is gracious, approachable and has both a substantial yet light-hearted feel.

  • Business card


    Brian Collins

  • Website home page


    Brian Collins

  • Name + logo, CollinsLaw legal practice


    Brian Collins

  • CollinsLaw home page


    Brian Collins

  • Corporate logo + logotype


    BabyCenter

    BabyCenter is the #1 pregnancy and parenting web and mobile destination in the world, reaching more than 34 million mothers globally.

    The stylized tree that forms the basis for the BabyCenter logo has simple, elementary shapes and cheerful colors to appeal to their core audience, while also communicating nature, nurture and growth.
    1



  • BabyCenter

  • Home page


    BabyCenter

  • Facebook page


    BabyCenter

  • Graphics standards Stylesite


    BabyCenter

  • Stylesite Usage page


    BabyCenter

  • Downloadable artwork


    BabyCenter

    Stylesite downloads chart indicating file naming and access to all downloadable artwork

  • Company logo + logotype


    Circus Center

    Formerly the San Francisco Center for Circus Arts, StudioMoon renamed
    this non-profit organization "CircusCenter," and developed the tagline
    "Where Spirits Soar."

    This amazing group of talented individuals is committed to inspiring passion for the circus arts through training, performance, and outreach. They offer acrobatics, flying trapeze, juggling, wire-walking, clowning and anything "in the air, upside down backwards and seemingly impossible." CircusCenter has trained many of the performers who go on to work with Cirque de Soleil.

    The CircusCenter logo reflects the amazing agility and balance their performers acquire, combined with the creativity and fun of the aerial arts.
    1

  • Logo + tagline


    Circus Center

    1

  • Programs brochure


    Circus Center

  • Festival logotype


    Circus Center

    Logo for California Youth Circus' annual festival, sponsored by CircusCenter

  • Circus Center programs brochure


    Circus Center

  • Corporate wordmark


    Ulthera

    Based in Mesa, AZ, Ulthera offers the only non-invasive procedure FDA-cleared to lift skin on the neck, brow, and under the chin. The much-sought after procedure uses trusted ultrasound for natural yet noticeable results.

    StudioMoon developed a comprehensive identity and naming system for the company, product and procedure prior to launch, as well as all promotional materials/vehicles targeting both physician and consumer audiences..
    1

  • Before + After


    Ulthera

    1

  • Wordmark + corporate tagline


    Ulthera

    1

  • Wordmark + consumer tagline


    Ulthera

    1

  • Product name+ logotype


    Ulthera

    Name and logotype for their revolutionary new category of therapy: Ultherapy
    1

  • Product name + wordmark


    Ulthera

    Name and wordmark for their proprietary see-and-treat technology, "DeepSEE"
    1

  • Trade show booth


    Ulthera

  • Trade show booth


    Ulthera

  • Pop-up trade show booth


    Ulthera

  • Equipment + software graphics


    Ulthera

    Application of identity to equipment and system interface graphics

  • Equipment graphics + color system


    Ulthera

  • Advertising theme + campaign


    Ulthera

    Ultherapy "Uplifting Autumn" campaign theme and materials

  • Advertising theme + campaign


    Ulthera

    Ultherapy "Summer of Love" campaign and materials for physician's offices

  • PR Poster


    Ulthera

  • Pull-up banner


    Ulthera

    Trade show before-and-after pop-up banner for special events

  • B2B advertising


    Ulthera

    Ultherapy trade advertisement targeted at physicians

  • Mousepad


    Ulthera

    Ulthera mousepad, design to also function as a technique training tool

  • Mousepad


    Ulthera

    Ulthera mousepad, design to also function as a technique training tool

  • Trade show booth signing


    Ulthera

  • Facebook page


    Ulthera

  • Web interface - consumer


    Ulthera

  • Web interface - corporate


    Ulthera

  • Microsite home page


    Ulthera

    "Ready for a Lift" microsite following major TV feature

  • Consumer website study


    Ulthera

  • Customer portal


    Ulthera

  • Online graphic standards StyleSite


    Ulthera

  • Hotel logotype


    Hotel Boheme

    Hotel Boheme is a unique, beautifully appointed "theme" hotel in the heart of North Beach, San Francisco. In collaboration with the owner and interior design firm, StudioMoon was given free reign to build a visual image as unique as the property itself... including naming, graphic design, and incorporation of interior materials into print and digital media.

    Hotel Boheme
    1

  • Hotel logotype + tagline


    Hotel Boheme

    The hotel tagline "The Heartbeat of North Beach" plays on the property's "beat generation" theme

  • Logo reflected on front door


    Hotel Boheme

  • Room Key


    Hotel Boheme

  • Stationery Materials


    Hotel Boheme

  • Hotel brochure


    Hotel Boheme

  • Advertising visual


    Hotel Boheme

  • Room interior


    Hotel Boheme

  • Hotel logotype + tagline


    Hotel Boheme

  • Website home page


    Hotel Boheme

  • Company logotype


    Idiom

    Idiom, a San Francisco Bay Area naming firm, specializes in a love of words and their meanings, using vocabulary to craft custom expressions for their clients.

    The Idiom logotype reinforces the spirit of the word "idiom" by employing a visual breakdown of the syllables in the word, and a dictionary-feel, to enhance all graphic materials.

    idiom

  • Folder + stationery materials


    Idiom

  • Letterpress postcard


    Idiom

  • Corporate logo + logotype


    Andresen

    Based in San Francisco and L.A., Andresen is one of the premier "one-stop shopping" providers of graphic arts services of all kinds. From small printing projects to large scale fulfillment and production programs, Andresen specializes in hard-to-handle, complex projects with a "never say it can't be done" attitude and approach.

    The new logo for Andresen SF features a stylized lower case "a" that resembles a print roller on a printing press. The bright orange color was chosen to project the company's confidence and commitment to producing a superior product, on time, and on budget.

  • Corporate signature + tagline


    Andresen

    Corporate logo and tagline: Images / Everything (or "Image is Everything"), reflecting the broad array of services offered by the company, as well as the importance of presenting a strong, consistent image

  • Folder + stationery materials


    Andresen

  • Corporate website


    Andresen

    http://www.andresensf.com

  • Corporate wordmark


    PG&E

    California utility Pacific Gas & Electric Company had used the same logo since Warren Harding was President (1921!) when they decided it was time to update their visual image.

    The new PG&E "Spotlight" logo highlights one of the main things the company provides – light – via a strong shaft of light shining down on the ampersand that unites the Gas and Electric divisions of the company.

    The new wordmark appears on everything from trucks to manhole covers, and is a bold blue reminder of the energy, warmth and security the company provides to all of Northern California.
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  • Before + After


    PG&E

    1

  • Old PG&E logo


    PG&E

    1

  • New PG&E logo


    PG&E

    1

  • Business card


    PG&E

  • Identity introduction poster-front


    PG&E

    Introductory Poster to internal audiences, showing the inspiration for the PG&E Spotlight symbol

  • Identity introduction poster-back


    PG&E

    Introductory poster to internal audiences featuring the original PG&E logotype (1932) and the application of the new PG&E Spotlight wordmark to a variety of identity materials, including an I.D. Card, a traffic cone, a customer statement, a business card, a manhole cover and a service truck.

  • Service truck


    PG&E

  • Service truck and uniform


    PG&E

  • Manhole cover


    PG&E

  • PG&E service truck and uniform


    PG&E

  • Company wordmark


    Salus Media

    Founded by Peter Douglas, the brother of actor Michael Douglas, Salus Media sought to bring the production values of the movie industry into the healthcare realm via a variety of innovative resources for preventive care and education.

    The new logo reflects the comprehensive and holistic approach of the company.

  • Stationery system


    Salus Media

  • Corporate logo


    Adelante Capital

    "Adelante," which means "to move forward," is an employee and minority-owned firm dedicated to investing in optimally-valued, publicly-traded commercial real estate securities. The new logo was designed to reflect the stature, refinement and attention to detail the company is known for.

  • Business card (Chinese version)


    Adelante Capital

  • Quarterly Fact Sheet


    Adelante Capital



  • Adelante Capital

    Website - Personnel page

  • Caption Corporate website - Performance page


    Adelante Capital

    Description Corporate website - Performance page
    Website - Performance page

  • CSMA wordmark + tagline


    CSMA

    Community School of Music and Arts, "CSMA," engaged StudioMoon to develop a new logo and identity system for their non-profit school in Mountain View, California. CSMA is the region’s preeminent art and music education center where people of all ages and abilities can discover, develop and nurture their creativity. The new CSMA logo is designed to capture the creativity, fun and eclectic nature of their students, as well as the music and art they produce.
    1

  • Before + After


    CSMA

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  • Exterior sign


    CSMA

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  • Design of the "arts4all!" tagline


    CSMA

    1

  • Stationery system


    CSMA

  • arts4all newsletter


    CSMA

  • Program brochure cover


    CSMA

  • Program brochure cover


    CSMA

  • Program brochure cover


    CSMA

  • Corporate wordmark


    FAB Logistics

    FAB Logistics is an international transportation, factory relocation and logistics services provider. The new identity reflects the global nature and scope of the company in a confident, contemporary and flexible way.

    FAB Logistics
    1

  • Corporate wordmark variations


    FAB Logistics

    A series of identity "signatures" were developed to allow the logo to be used in various situations that required more or less information, and had varying space requirements.
    1

  • Brochure


    FAB Logistics

  • Stationery system + shipping crate graphics


    FAB Logistics

  • Corporate wordmark


    FAB Logistics

  • Website home page


    FAB Logistics

  • Website contact page


    FAB Logistics

  • Corporate wordmark


    Thermage

    The Thermage Procedure is a globally acclaimed, first-of-its kind treatment for tightening the skin and renewing facial contours non-invasively.

    StudioMoon developed a new logo and tagline, as well as a comprehensive identity system that included print and digital materials, trade show graphics, equipment identity, graphic interface concepting, and an extensive line of packaging.
    1

  • Before + After


    Thermage

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  • Wordmark + tagline


    Thermage

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  • Printed materials system


    Thermage

  • Setup Guide


    Thermage

  • Postcard


    Thermage

  • Packaging - Before + After


    Thermage

  • Packaging - full product line


    Thermage

  • Corporate wordmark + tagline


    Thermage

  • Website – Before + After


    Thermage

  • Product wordmark


    Miramar Labs

    Miramar Labs' premier product, a revolutionary therapy for hyperhidrosis (excessive sweating), needed a name, logo, print and digital materials, hardware/software graphics and packaging to introduce it to the medical and aesthetic industries.

    To properly communicate to this underserved and deserving community of excessive sweating sufferers, StudioMoon developed the name "miraDry" as a link to the parent company, and a unique "droplet" wordmark to express the action of moving from wet to dry easily and successfully.

  • Wordmark + tagline


    Miramar Labs

  • bioTip name, logotype, equipment application


    Miramar Labs

  • Equipment graphics


    Miramar Labs

    Studies for application of miraDry identity to equipment

  • AAD brochure


    Miramar Labs

  • Promotional poster


    Miramar Labs

  • Packaging prototype


    Miramar Labs

  • Trade show booth


    Miramar Labs

  • Entrance lobby collage


    Miramar Labs

  • Wordmark for American Idol charity


    American Idol

    When American Idol, the popular reality television competition show seen all over the world, decided to form a charitable giving organization to allow viewers to donate to worthy causes the organization supported, StudioMoon was retained to develop a name, logo and website for the venture.

    The America Gives Back logo is drawn from the elements of the American flag, with a backwards arrow embedded in the negative space as a subtle visual representation of "giving back."

  • Home page


    American Idol

    Home page for America Gives Back, American Idol's Charitable Organization
    http://www.americagivesback.org

  • Company logo + logotype


    Freccia Studios

    Tobias Freccia, founder of Freccia Studios, is a leader on the international stage of interior commercial and residential art and design. Freccia Studios is known for painting and reproduction, interior design, fresco and mural painting and specialty gilding.

    The identity for the studio combines a stylized "T' and "F" in honor of the founder's name, and reflects the elegance and high style of the company's work.

  • Brochure


    Freccia Studios

  • Website home page


    Freccia Studios

  • Website interior page


    Freccia Studios

  • Logo, name + tagline


    DYF

    DYF, formerly "Diabetic Youth Foundation," wanted to update it's image in order to better serve it's members and reach new audiences with their important messages and services.

    The new DYF identity first updates the acronym to signify "Diabetes," "Youth" and "Families" - making it more reflective of the organization today. Additionally, the new gem-like DYF symbol may be read literally – as a blossom or leaves on a tree – or, more conceptually, as representing exuberance, community, illumination, comraderie and unity. It also resembles a gathering of elements that form the “world” referenced in the tagline, at the center of which is “DYF.” The simplicity of the logo allows viewers to interpret it individually, making the graphic memorable.

    Unlike the older identity, the new visual image is more contemporary and relatable, and now has the stature and presence needed to engage members and instill confidence in potential donors and other audiences.
    1

  • Before + After


    DYF

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  • DYF Newsletter "Insulinspiration"


    DYF



  • DYF

  • Zephyr Real Estate agent's logo


    Zephyr Real Estate

    Danny Fernandez and Harry Clark, two Premier agents for industry leader Zephyr Real Estate, wanted a proprietary visual campaign for their unique team.

    StudioMoon developed the "Get Real SF" campaign, and applied it to all of their individual promotional materials so they could present a more personal presence within the larger Zephyr identity system.

    Get Real SF
    1

  • "Get Real SF" business card


    Zephyr Real Estate

  • Direct mail postcard


    Zephyr Real Estate

  • Property data sheet


    Zephyr Real Estate

  • Advertisement


    Zephyr Real Estate

  • Exterior / lawn sign


    Zephyr Real Estate

  • Get real SF website - Property listings page


    Zephyr Real Estate

  • Home page


    Zephyr Real Estate

  • Rotating home page imagery


    Zephyr Real Estate

  • Property listings page


    Zephyr Real Estate

  • Agents page


    Zephyr Real Estate

  • Product Logo


    Acer Computers

    Industry leader Acer Computers developed a line of easy-to-use home computers targeted at families who, while often intimidated by technology, wanted to learn more. The new Acer Aspire logo, "Making it Easy for You" tagline, and related identity system reflects the simple, approachable nature and features of the new product line.
    1

  • System keyboard


    Acer Computers

    StudioMoon developed all of the graphic applications to hardware in the Aspire system, including a single "push button start" right on the keyboard.
    1

  • Stationery + printed materials


    Acer Computers

  • Product packaging


    Acer Computers

  • Print + online start-up guides


    Acer Computers

  • Acer Aspire system keyboard


    Acer Computers

  • Home page


    Acer Computers

  • Set-up screen


    Acer Computers

  • The new Aspire system at work


    Acer Computers

  • Corporate wordmark


    Neodyne Bioscience

    Neodyne Bioscience develops tissue repair devices to minimize scar formation, restoring both optimal function and aesthetic appearance.

    The Neodyne wordmark reflects the healing action of the company's innovative premier product.
    1

  • Before + After


    Neodyne Bioscience

    1

  • Business card


    Neodyne Bioscience

  • Medical device company business card


    Neodyne Bioscience



  • Neodyne Bioscience

    Website home page



  • University Art

    University Art, a premier provider of art supplies, classes, demonstrations and art-related community events, University Art is a 60 year old family-owned business committed to Northern California.

    StudioMoon was engaged to create a fresh new image for the company while retaining it's heritage. The "UArt" logo reflects their transition from brick-and-mortar art store to digitally connected art center.

    StudioMoon is the agency of record for the company who will be opening an exciting Art Center in Redwood City, CA in the spring of 2014.

    UArt website
    1

  • Before and After


    University Art

    1

  • Logo and tagline


    University Art

    1

  • Logo and tagline for gift store


    University Art

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  • Name + logo for budget-conscious framing


    University Art

    1

  • Catalog cover


    University Art

  • Gift card


    University Art

  • Interior design + signing


    University Art

  • Framing ad campaign


    University Art

  • Valentine's Day ads


    University Art

  • One Day Sale postcards


    University Art

  • Holiday ad


    University Art

  • Holiday Gift Guide cover


    University Art

  • Holiday campaign


    University Art

  • Kid's Art Contest Poster-2011


    University Art

  • Kid's Art Contest Poster-2012


    University Art

  • Postage stamp featuring store founders


    University Art

  • Gift Card


    University Art

  • Recyclable carry-all


    University Art

  • Drawing for new Redwood City, CA store


    University Art



  • University Art

  • Home page + revolving banner ads


    University Art

    http://www.universityart.com

  • Class schedule page


    University Art

    http://www.universityart.com

  • Online commerce page


    University Art

    http://www.universityart.com

  • Online banner ad for Spring One Day Sale


    University Art

  • Name + wordmark


    Anselmo Smile

    Dentist Nilou Nadershahi opened a new dental practice in quaint downtown San Anselmo, California. StudioMoon developed the name, logo, and all print and digital materials for the practice as part of an overall identity program. The logo features a tree image that is common to the area, as well as an elongation of the trunk to form the "smile" in the name.

  • Logo + tagline


    Anselmo Smile

  • Appointment / Recall postcard


    Anselmo Smile

  • Company brochure


    Anselmo Smile

  • Company website


    Anselmo Smile

  • Violet Weboutique logo


    Violet Weboutique

    One of the first online gift stores, StudioMoon coined the term "weboutique" and fashioned a quirky interpretation of the name by deliberately using colors other than the "violet" of the company name.

    The identity system included stationery, shipping materials, hangtags, a website and other digital assets.

  • Stationery and hangtags


    Violet Weboutique

  • Corporate wordmark


    Swinerton Builders

    San Francisco-based Swinerton Builders enjoys a reputation as one of the premier companies in its industry. From small tenant improvement projects to ground-up residential towers to solar power plants, the company's 125 years of experience is built on strong values, excellent results and satisfied customers.

    The Swinerton logo visually expresses the collaboration between planning and construction that is critical to a well-managed project.
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  • System of subsidiaries and affiliates


    Swinerton Builders

    StudioMoon developed a system for accomodating the many Swinerton entities by retaining some names and logos, but ensuring that the Swinerton brand was always evident.
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  • Swinerton Family Picnic logo


    Swinerton Builders

    Even the logo for this annual company tradition was brought into the system in a fun, engaging way
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  • Swinerton headquarters exterior sign


    Swinerton Builders



  • Swinerton Builders

  • Product Logo


    Boogie Board

    This unique name and logo for a high-speed logic board was designed to reflect the California coast culture by mimicking the shape of a surfboard, and the fun and speed associated with the word "boogie."
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  • Wordmark + spokesperson


    Boogie Board

  • Product spokeperson


    Boogie Board

    A "creative nerd" character was developed to become the spokesperson for the product on print and digital materials

  • Corporate wordmark


    MDL

    MDL Information Systems, a leader in the scientific informatics industry, needed a new identity that better reflected the quality of their expertise and the scope of their services.

    Their new “Arcs of Invention” symbol updated the company's image visually and was rolled out through all digital and printed materials.

  • Wordmark + tagline


    MDL

  • Service logotype + tagline


    MDL

    StudioMoon also developed the name and identity for the company’s premiere service, DiscoveryGate, the online portal through which clients are able to access the company’s information-rich databases.

  • Tagline treatment


    MDL



  • MDL

    "Discovery Gate" web portal

  • Corporate logo + logotype


    Impact Unlimited

    Formerly Impact Exhibits, the company wanted to communicate a broader array of services to key clients. StudioMoon recommended updating the name to "Impact Unlimited," and went on to create a more contemporary identity that projected more excitement and visual impact.

  • Business card series


    Impact Unlimited

  • Business card series


    Impact Unlimited

  • Trade ad


    Impact Unlimited

  • Capabilities brochure cover


    Impact Unlimited

  • Corporate logo + logotype


    Calix

    Calix is a leading global provider of broadband communications access systems and software - allowing service providers to connect to their residential and business subscribers and deploy virtually any service over fiber- and copper-based network architectures.

    The Calix symbol features a bold, customized "C," and a stylized treatment of the letterform that represents the throughput of data via critical access points.
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  • 2013 conference theme


    Calix

    The Calix 2013 Users Group Conference logo,
    communicating the "Be Extraordinary" theme
    1

  • Billboard


    Calix

  • Sign template


    Calix

    Template for easel signs used throughout the 2013 Calix User's Group Conference

  • Conference entrance structure-sketch


    Calix

    Concept sketch for the entrance structure to the 2013 Calix User's Group Conference

  • Conference entrance structure-actual


    Calix

    Entrance structure to the 2013 Calix User's Group Conference

  • Conference entrance structure-end view


    Calix

    End view of the entrance arch for the 2013 Calix User's Group Conference

  • 2013 UGC conference graphics


    Calix

    Eight featured individuals for the "Be Extraordinary"-themed campaign for 2013 Calix User's Group Conference

  • Conference exit structure


    Calix

    Exit structure to the 2013 Calix User's Group Conference



  • Calix

  • Icon study for software use


    Calix

  • Calix online Stylesite


    Calix

    StudioMoon developed a comprehensive, password- protected online Stylesite, complete with downloadable artwork, to house all of the Calix graphic standards.

  • File naming system


    Calix

    File naming and nomenclature system for all Calix artwork, including downloadable artwork naming conventions

  • Company logo + wordmark


    Shamrock Ranch

    Located in beautiful coastal town of Pacifica, CA, Shamrock Ranch provides an unparalleled setting for a working farm. Working from their original logo of a classic shamrock, StudioMoon updated it to reflect their love of animals of all kinds.

  • Brochure


    Shamrock Ranch

  • Business card system


    Shamrock Ranch

  • Corporate wordmark


    Myoscience

    Myoscience developed a proprietary platform based on focused cold therapy technology as the preeminent treatment for conditions involving nerves.

    The new logo for the company reflects the cooling technology and targeted treatment via a clean, simple, contemporary wordmark.

  • Business card


    Myoscience

"I always knew I wanted to be somebody... I see now I should have been more specific."
LILY TOMLIN